MIDI. let you know the mystery and interesting features of our logo
As the global Fast-Fashion aesthetic department stores pioneer brand, MIDI. takes the establishment of the business in consumers’ minds into consideration seriously. We aim to build up a deeply first impression of our brand for the consumers around the globe by the logo. “Mars Green” is selected as “The most popular color around the globe “after 6 months of the global referendum by professional designers. The stores of MIDI. around the globe are derived from a series of collocations by “Mars Green”, which produce vitality and abstract aesthetic spaces. The scheme of the “Mars Green” can say much about our brand, and it means vibrancy and draws eco-friendly connotations. To show the importance and self-confidence of our business, MIDI. chooses the color generally considered a positive color in most cultures. We try to go through the mystery of life and find out the pleasantly surprised mystery outside the mediocre and uninteresting torrents and construct a habitat of...